Sandhya Pillalamarri is a human-computer interaction and user experience innovation strategist. Currently, she is working in the capacity of senior design research consultant, User Experience, at Philips Design. She has worked at several multi-national coporations in the past in her field. Her primary role and interests are in driving design/user/stakeholder research and user experience strategies; particularly in applying user research to understand the social and cultural factors affecting end-users’ wants and needs. Sandhya's passion lies within planning, managing, leading, and executing design research and user experience teams and activities to identify needs opportunities, lead product strategy, and design enjoyable user experiences. Sandhya is an avid writer and persents at multiple conferences in the design field. She enjoys global cusines, spending time with family, teaching, and white water rafting.